7/01/2012

Loewe Amazona


Known as ‘Spain’s Hermès’, luxury heritage brand Loewe has a lifespan stretching back to 1846. Initially known for its opulent luggage the label is also famous for its expertly crafted handbags, the most famous of which is its Amazona bag, which has been making a quiet and sleek style statement for more than 35 years.


When it was created in 1975 the Amazona personified the decade’s spirit of feminine freedom. With its relaxed yet elegant shape and lack of adornment the Amazona was an instant hit with aristocratic ladies and Hollywood stars. Originally produced in Loewe’s signature yellow leather the Amazona has been produced in a plethora of lavish leathers and exotic skins.



34 year old Brit designer Stuart Vevers (formerly of Bottega Veneta and Givenchy) has given Loewe a massive shot of chic since taking over the reigns as Creative Director of the brand in January of 2008.



He has reinvigorated the Amazona, producing it season after season in a huge array of textiles, colours and sizes.


In 2010 the Amazona was officially launched into the US market. With each Amazona bag taking around 12 hours to create, Loewe cleverly kick started the American launch by having an artisan on hand to demonstrate to the public just how much work goes into its signature bag.



SIZES
Arizona:
Weight - 36 cm
Height - 23 cm
Depth - 15 cm

Arizona 28 (called due to the length of its base):
Weight - 28 cm
Height - 17 cm
Depth - 14 cm



Arizona 23 (called due to the length of its base):
Weight - 23.5 cm
Height - 15 cm
Depth - 9 cm

Amazona 24H:
Weight - 44 cm
Height - 28.5 cm
Depth - 19 cm




Picture source: google.com