8/24/2014

Outfit: Nike trainers

Nike trainers 

Comfy, cool and much easier to walk in than heels - here's why fashionistas can't get enough of trainers, sneakers and slip-ons. Trainers are no longer just for the gym, they have been on the feet of the coolest street style bloggers and fashion industry insiders. Nike trainers were the most talked about shoe trend in 2013-14 seasons. Nike is a sports company that happens to be one of the biggest fashion brands in the world this days.

The trainer thing has been bubbling under in fashion for a little while now: Valentino, Jimmy Choo, Givenchy, Hogan and Dior. Isabel Marant made a trainer-wedge hybrid that proved hugely successful and then in 2012, slip-on skateboard trainers were introduced by Phoebe Philo, creative director for Céline.

Nike trainers 

Mark Parker, the most influential designer of trainers in the world, says: "Our motivation isn't to make products that resonate with the luxury fashion consumer. But the nature of what we do, the design and the inspiration, I think sometimes makes it part of that world. People adopt it, and put together as part of a statement they want to make. Comfort is a factor, too. But again, while the aesthetic is important we are not a designer for fashion purpose."

Nike trainers 

Nike trainers:
-comfortable
-practical
-fashion statement
-affordable

Nike trainers